Case study about Starbucks Strategic Marketing Managment

About Starbucks Strategic Marketing Managment - Case Study Example The social environment within such domains has been established largely by the significance that Starbucks has had for its environs over the years, whereby it opens its outlets where people are in large numbers and are willing to accept Starbucks within their ranks (Kline 2005). It helps them to sit back and relax while sipping away coffee or having some other dessert in the Starbucks outlets. The success for Starbucks has come about with the realization to set things right and more so from the social and cultural contexts, because this is something that shall bring about a great deal of importance for the global chain which has been doing wonders over the years. The opportunity that Starbucks detected was for its own good, and it paid rich dividends in the end. This was the most basic difference between gauging success or the lack thereof within such quarters. 2- Starbucks competitive situation has changed over time as the market and industry have changed. Use Porter’s Five F orces Model (p. 73) to analyze Starbucks current competitive situation. ... The bargaining role of the buyers and sellers has always been minimal because Starbucks has depended a great deal on its name which has become a brand over the years. This has been manifested through hard work and sheer commitment within its ranks, where its name is synonymous with repute and dignity all around the world. The threat of substitute coffee chains has similarly existed for the longest time. There have been mushroom companies which have tried the Starbucks name with their respective brands but have achieved little or no success at all, since the Starbucks’ hard loyal customers know where to get the best quality from (Stopper 2004). The threat of the competitive rivalry has always benefited Starbucks in essence as it has upped the bar of providing true quality and absolutely committed products to its customers all over the world. The current competitive situation has usually been built up over the passage of time (Snyder 2006). This was not always the case. The repu tation has come along due to the Starbucks’ top management realms who have understood the dictum of providing utmost quality and state of the art services to the esteemed customers all over the globe. When Starbucks first began, people thronged to get a taste of its rich coffee and wanted to be at the Starbucks’ stores at the very earliest. 3- Starbucks have had to change some of their marketing strategies over time as the market has changed. What are two of their marketing strategies to compete in dynamic markets? Starbucks has been able to change its marketing strategies over time because it wants to be the best available coffee chain that the world has seen. This has

Creativity and entrepreneurship Essay Example | Topics and Well Written Essays - 2000 words

Creativity and entrepreneurship - Essay Example The social network studies scholars had claimed that creativity of an individual or a concern is significantly dependent on social networks that are static over time. The static network concepts are basically one network point at a time. Here networks are either described on the basis of their position or strength. However, it should be noted that the precise relationship existing between social network and creativity is not clearly known. Even so, it is believed that creativity of an individual or an organization is a component of social process. At the initial stages it was believed that social networking viewpoint of creativity was only a â€Å"one dimensional static concept† (Perry-Smith and Shalley, 2003). However, over time it is found that the concept can be multidimensional in nature, including both static and dynamic perspectives. Creativity and progress of an organization can only be tackled by its promoters or entrepreneurs. This essay will analyze the most appropri ate approach of social networking perspective of creativity in context of entrepreneurship. The social network perspective has been advocated by Perry-Smith and Shalley (2003), which identifies interpersonal interaction and interpersonal communication as two important antecedents or precursors to creativity. This concept has been previously agreed upon by various scholars such as Amabile (1996) and Woodman, Sawyer and Griffin (1993), proposing that communication of information and ideas enhance creativity. Interpersonal communication has been linked to creativity and knowledge level skills. Similarly, interpersonal interaction includes communication with people across diverse backgrounds, specialization areas and responsibilities (Woodman et al., 1993). Thus, one of the major factors differentiating social network perspective is its dynamic relationship and